The three main terms for ownership are Conglomerates, Independent companies and Cross media ownership.
What are conglomerates you say? Well Conglomerates are big companies like News Corp, that are able to branch out to different small companies, these are called subsidiaries, it is basically a huge chocolate orange. Some of these companies are infact owned by even bigger companies, these are called Parent Companies, For example 20th Century Fox is owned by 21st Century Fox, which makes 21st Century Fox the parent company.
Another key term is "Cross Media Ownership", this is when a company however big in size, reaches out to different forms of media and creates a network of different forms of media. An example for this is the BBC, because the BBC do television programs, Radio, internet sites and films.
Independent companies are companies that work by themselves, they are not owned by another company but can in some cases expand out to different types of media, an example of a independent company is Warp Films. These independent Companies may not be owned by another company but they are allowed to expand in size and become Conglomerates and Cross Media Ownerships.
The company I have been researching is 20th Century Fox. 21st Century Fox is the owner of 20th Century Fox. 20th Century Fox are a subsidiary of News corporation because they are owned by 21st Century Fox which are in turn owned by News Corp which make News Corp a conglomerate. 20th Century Fox are a Cross Media Ownership because they make films and television. Sadly they're not an independent company because they have a parent company and are funded by many different companies. 20th Century Fox haven't worked with too many other companies because they already have all the services they need already.
I will now talk about the operating structure of 20th century fox.
20th century fox runs on vertical integration which means that they are able to Produce their content, distribute this content and then sell that content to consumers for consumption without paying separate charges. this is because they own companies (their subsidiaries) that can do all three of these for them. This is ideal for a big company like 20th Century Fox because smaller independent companies like Warp Films will have to use horizontal integration, which means they will have to ask other companies to advertise, distribute and sell their products for them. 20th century fox produce their products in stages, the first stage is pre-production. This is the stage that includes all of the preparation like, script writing, finance, story boarding, choreographing, equipment preparation, location scouting, research and casting. Then their is the second stage, production. This is the actual creation of the product, it includes a camera crew, a sound crew, a catering team, a set designer, wirework, makeup, chrome-key, health & safety, pyrotechnics, stunt doubles and of course the producer and director. Then there is the third and final stage the post production which includes interviews, marketing, distribution, audio editors, special effects and the most important, editing.
Production
20th century fox make two types of media, film and television. But they mostly specialise in films. There most well known films are Avatar, and the star wars films. Their main audience is anyone of any age, gender and ethnicity, but they seem to cater for film enthusiasts and families the most.
This is the marketing position for 20th Century Fox
We know that they are a successful company because they are a conglomerate, they would not have been able to become a conglomerate unless they were successful at what they do. They operate different to most companies in the same industry because they work in many types of media which means they have cross media ownership which is key to dominating the media industry. Where as most rival companies only work in one sector, e.g. Universal Studios work in just films. 20th Century Fox are international this is so they are able to market their films all over the world.
The competitors
The main competitors that threaten 20th Century Fox are, Universal Studios, Warner Brothers, Dream Works, Disney and Paramount. All of these companies are considered competitors because they make the same products as 20th Century Fox (film, television). 20th Century Fox stands out from these other companies because they are a conglomerate company where as most of its competitors are independent, this means 20th Century Fox uses vertical integration instead horizontal integration which is what its competitors use.
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