Hi, It's me Ben again and I'm back with Ball Point Industries. Today I will be talking about how scenes in Die Hard relate to the demographics of the target audience and there lifestyles.
Imaginary entity
When making a media product John Hartley (1987) and Ien Ang (1991) suggested making an imaginary entity for the viewer profile.
Jeff, 17, lives with his parents in the city, He loves action films and his way
of life is influenced by them. He is a fanatic of the Die Hard movie series and he
engages with the films on a regular basis. When he isn't watching actions films
he is playing video games such as Call of Duty. He also enjoys talking to his friends about the films and video games. He often visits the cinema so that he can indulge himself in watching
more action films.
He is strong willed, intelligent and enjoys his individuality. He follows trends and doesn't enjoy being told what he can and cant do.
Age
Die hard is Teen Rated which means its from years 15+in the BBFC guidelines, the BBFC are the British Board of Film Classification and they classify films into age guidelines, due to these guidelines a 15+ film is allowed to include strong violence, frequent use of strong language, portrayls of sexual activity, strong verbal references to sex, sexual nudity, brief scenes of sexual violence or brief references to sexual violence, discriminatory language or behavior and drug taking. As the film is rated for people aged 15+, this generally means that the people watching the film are likley to be ages 15- 30 because 15 is when people are allowed to start watching and 30 is the age when adults become bored with action films. It is more likely that the younger people within these age brackets will watch the film because young people are stereotypically more into action films than adults are. The younger audience for this film (15-20) may watch the film with friends or by themselves, the older ages (20-30) will watch the film with there families or partners. Another reason why these ages are the most likely ages for the audience is because a lot of the scenes throughout the film contain lots of action and explicit language, for example the fight between the protagonist John and antagonist Karl is pure action and has lots of explicit language thrown around during the scenes (...), another example is when the FBI agents are looking to shoot John on the rooftop(...) .
Gender
The genders for this film are 80% male to 20% female. Die hard has a mainly male audience this is because all aspects of the film denote to the male gender this is partly because of ideal self (Carl Rodgers 1980) this means that males will see the main character as someone they want to be more like. For example males would enjoys the action scene where
Bruce Willis jumps off the ledge of an exploding rooftop with only a fire hose attached to him (1:56:26) or when Bruce Willis has a gun fight with the terrorists (...) . Females stereotypically don't enjoy action films as it is shown that women more than often like to watch Romantic Comedies but it is still likely they will still watch this film, but more likely with their families or partners and in some cases because they see the actor who plays the main character as an ideal partner (Carl Rodgers 1980). The reason for the audience a being split up this way could be explained by Rick Altman's theory (1999) that said that each genre presents us with different pleasures.
Lifestyle
The NRS is the National Readership Survey, they show all the stats for the audience of a lot of films. The lifestyle for the target audience is that they are most likely urban ventures which means they are young people who live in the city and they watch the film for escapism which mean they watch the film to escape reality and relax. This we know because the majority of the income made on release day for the film was from the big cinema's in the city. This idea of escapism was formed by McQual (1972) and is formed from many parts of the film for example e the part where john is talking to the police outside through a radio (...) or when the two main characters drive off at the end of the film(...). These lifestyles go along with mainly students and young adults that have stressful jobs or find the city stressful.
Spending Power
They have a disposable income this means they have any of A, B, C1 spending power, this is in the NRS. These are typical of 15-50 year olds because the younger people will have a lower amount of disposable income and older people will have a higher amount of disposable income, this is important because we know that these ages will have some disposable income to spend on buying the film. This is all on the National Readership survey. However this film could be aimed at all spending types as it is dependent on the audiences different personalities.
Thankyou for listening.
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