Task 4 Script

Hi its Ben, from Ballpoint Industries, remember me? today I'm going to talk about distribution.

Distribution
Distribution how we can access the film. Die Hard is distributed to the consumer in many ways. The main way it is distributed was in the cinema and this way made £94 million, but the film would have only been able to be distributed on cinema screen when it first came out in 1988 so this isn't a likely way for the film to be distributed to the audience now. Internet is another main way of distribution for the film, it is distributed on both legal and illegal streaming sites such as Netflix, Amazon Prime, PutLocker and GorrilaVid. It is also distributed over sites that are selling the Digital online copy for example Amazon, SkyMovies. One of the smaller ways it is distributed is through a physical copy of the DVD at a local film store for example Blockbuster, HMV. Another way Die Hard is distributed is through illegal download sites, such as Piratebay or Kickass Torrentz. The final way it is distributed is on Television during certain times of the year, this is increased by Smart TV, because this way people are able to watch there favourite films whenever they please.  This film has Technical Convergence because it has been put onto many different devices for example, laptop, mobile and tablet.

Promotion
 Promotion is the advertisement or marketing used to sell a product. Die Hard is promoted in only a few different ways now because the film is so old. We are in the age of the prosumer so there are still quite a few ways to advertise One of these ways is through social media, this is an effective way because most people tend to listen to peers when being recommended a film. Another way it is promoted is through teaser trailers this is an useful way of promoting because when the audience are searching through film trailers on youtube and the happen upon Die Hards teaser trailer they are likely to watch it and then go on to watch the film so that they can find out what happens in it. Another way Die Hard is promoted is in film critic magazine's such as Issue 215 May 2007 Empire magazine, this is done so that the audience can see a professional opinion on the film before watching it, also the film is posted in many of Empire's online webpages talking about Die Hard being the best festive film. Another way in which Die Hard is promoted is through merchandise for example when the film first came out there was a big demand for action figures of the protagonist and antagonist. The film poster for Die Hard way another main way of advertising the film.   Most of these ways are old analogue ways, this is because as the film is old and there isn't a lot of digital age advertising that can be done for it. Star Persona (Richard Dyer 1975) helps promote the film too but in a different way to the other methods I talked about previously, this method works because people who like the actor Bruce Willis will see he plays the role as main protagonist and want to watch the film.

Thank you for listening

Distribution

1) How the product reaches the audience
2) How it is advertised and promotion

Internet streaming, e.g. Netflix, YouTube, on demand
Cinema-analogue , digital, Imax
Physical DVD/Blu-Ray, traditional
TV,
internet downloads, e.g. pirate bay

analogue-old media
digital-new media

Technological Convergence is when technologies come together and this provides new services for the audience (Smartphone- Computer, web)

advertising and promotion means marketing the film to create maximum awareness

marketing strategies
promotional events e.g Paddington bear event, james bond event
Talk shows
Critics
billboards, digital billboards
magazines/newspapers e.g. empire,
transport posters
teaser trailers
website banners
press interviews, actors,
merchandising
social media

We are in the age of the prosumer.

Starter Task

Convergence-  The combination of two things to make one thing. Institutional Convergence.

Vlog 3 Feedback sheet

Reader Profile for Die Hard

Moodboard for the Die Hard Audience

Theory

Carl Rodgers 1980

Ideal Self- want to be like

Ideal Partner- Want to be with

Richard Dyer 1975

Star Persona - What a actor is known for, e.g Bruce Willis is known for being an action hero.

Starter- Peer Assessment

I do not understand the reasoning behind the santa claus. 
I can not get a good idea of age from the pictures. (Only the age icon)