Distribution

1) How the product reaches the audience
2) How it is advertised and promotion

Internet streaming, e.g. Netflix, YouTube, on demand
Cinema-analogue , digital, Imax
Physical DVD/Blu-Ray, traditional
TV,
internet downloads, e.g. pirate bay

analogue-old media
digital-new media

Technological Convergence is when technologies come together and this provides new services for the audience (Smartphone- Computer, web)

advertising and promotion means marketing the film to create maximum awareness

marketing strategies
promotional events e.g Paddington bear event, james bond event
Talk shows
Critics
billboards, digital billboards
magazines/newspapers e.g. empire,
transport posters
teaser trailers
website banners
press interviews, actors,
merchandising
social media

We are in the age of the prosumer.