Target grade for task

My target grade is: Merit Merit

LO4 Task 5 Aduience effects, Representation, Legal and Ethical and Regulation issues for Die Hard

 

Hi, I'm Ben and welcome to my final vlog, in this vlog I will be talking about the impact that Die Hard has on its audience.

Active and Passive
There are two schools of thought that show the impact on the audience, one school of thought is the passive audience that are effected by the Hypodermic Needle theory (Theodore Adorno 1930) which, then there is the active school of thought that says the audience isn't affected.

The Passive school of thought is based around the Hypodermic Needle theory( Theodore Adorno 1930) which says that the general population isn't able to filter the content provided to use through the media. The Active train of thought is that the public isn't effected by what is on the media.

Die Hard fits into the Active school of thought. I think this is because even though the film has a lot of violence, it is set in a way that can only be seen as heroic and therefore isn't very influential. However the violence in this film is excessive and scenes like where John hangs Karl could disturb the audience and therefore it could cause the audience to become desensitised.
 Die Hard doesn't have much sexual content in it but the content that is in the film is right at the beginning. Die Hard's main protagonist could be seen as a role model because of his bravery in the face of danger.

Representation
The representation of the film is how the media present something to the audience. There is many ways Die Hard is portrayed. One way in which the film is presented, is through character stereotypes. The main stereotype presented throughout the film is the typical action hero stereotype, this is the protagonist John McClane that has to save the day and is often portrayed by a top A list actor like Bruce Willis, this stereotype is an example of Erp and Katz, 1999 equation of masculinity with pathological control violence. Another stereotype is the damsel in distress, this is typically a women that needs to be rescued, in this case it is Bonnie Bedelia who plays Holly Gennaro McClane, this could be an example of Mulvey (1975) theory of women being objectified.

Legal and ethical
Legal issues are always around in the film industry and the usual two issues are copyright infringement and illegal downloading. The songs in Die Hard are copyrighted Christmas songs for example Christmas in Hollis by RUN-DMC, Let it snow by Dean Martin and Skeletons by Stevie wonder.

Ethical issues are not a main problem with die hard but they are still a problem. One ethical problem is the fact that Die Hard has an awful lot of explicit language in it. Another ethical issue could be that the film may be offensive to the Christian faiths idea of Christmas being time for peace and Die Hard presents this audience with extensive violence. Nothing in the film has been censored.

regulatory Bodies
The BBFC are the British Board of Film Classification. The BBFC rate a films age classification, this means they determine what age limitations are put on a film in Britain. Die Hard is a 15 rated film so the minimum age allowed to watch the film is 15. The original film release for Die Hard was rated 18 but then got re-classified to 15 in 2008. In the US Die hard is rated R which means that you have to been at least 17 years old to watch it. It sticks within the guidelines because it contains: Strong violence, language, nudity and hard drug use.

The ASA are the Advertising Standard Authority.  The cap code is responsible for writing and maintaining the UK advertising codes and providing advice on the codes. This means they regulate all advertising including the posters Die Hard used to advertise. There are 4 main codes for advertising poster the first is Misleading Advertising , this mean is the code that regulates any sort of misleading language that is used in advertising, the second is Harm & Offence, this is the code that regulates any use of offensive or harmful items, the third is Children, this code regulates the rules about including children in adverts and the fourth is Privacy which regulates the use of depicting members of the public and implying endorsement.  The poster sticks within these four ASA cap codes because they don't mislead the general public in anyway, they don't use guns in a threatening manner. Rule three and four don't apply because there isn't any children or members of the public included in the films poster.

LO3 Task 4 Advertising and Distribution of Die Hard

Hi its Ben, from Ballpoint Industries, today I'm going to talk about distribution.

Distribution
Distribution is how we can access the film. Die Hard is distributed to the consumer in many ways. The main way it is distributed was in the cinema and this way made £94 million, but the film would have only been able to be distributed on cinema screen when it first came out in 1988 so this isn't a likely way for the film to be distributed to the audience now. Internet is another main way of distribution for the film, it is distributed on both legal and illegal streaming sites such as Netflix, Amazon Prime, PutLocker and GorrilaVid. It is also distributed over sites that are selling the Digital online copy for example Amazon, SkyMovies. One of the smaller ways it is distributed is through a physical copy of the DVD at a local film store for example Blockbuster, HMV. Another way Die Hard is distributed is through illegal download sites, such as Piratebay or Kickass Torrentz. The final way it is distributed is on Television during certain times of the year, this is increased by Smart TV, because this way people are able to watch there favourite films whenever they please.  This film has Technical Convergence because it has been put onto many different devices for example, laptop, mobile and tablet.

Promotion
 Promotion is the advertisement or marketing used to sell a product. Die Hard is promoted in only a few different ways now because the film is so old. We are in the age of the prosumer so there are still quite a few ways to advertise. One of these ways is through social media, this is an effective way because most people tend to listen to peers when being recommended a film. Another way it is promoted is through teaser trailers this is an useful way of promoting because when the audience are searching through film trailers on youtube and they happen upon Die Hards teaser trailer they are likely to watch it and then go on to watch the film so that they can find out what happens in it. Another way Die Hard is promoted is in film critic magazine's such as Issue 215 May 2007 Empire magazine, this is done so that the audience can see a professional opinion on the film before watching it, also the film is posted in many of Empire's online webpages talking about Die Hard being the best festive film. Another way in which Die Hard is promoted is through merchandise for example when the film first came out there was a big demand for action figures of the protagonist and antagonist. The film poster for Die Hard way another main way of advertising the film.   Most of these ways are old analogue ways, this is because as the film is old and there isn't a lot of digital age advertising that can be done for it. Star Persona (Richard Dyer 1975) helps promote the film too but in a different way to the other methods I talked about previously, this method works because people who like the actor Bruce Willis will see he plays the role as main protagonist and want to watch the film.

Thank you for listening

Objectives to finish unit 1

re-record vlog 4 and record and edit vlog 5

Objectives to finish unit 1

To complete Unit 1 I need to finish re record vlog 4 and then finish task 5 script and record it

Vlog 4 feedback sheet

Objectives to finish Unit 1

 To finish Unit 1 I need to finish my vlog 5 script, then record and edit it. This has to be done for the end of January.

Vlog 5 script

Hi, I'm Ben and welcome to my final vlog, in this vlog I will be talking about the impact that Die Hard has on its audience.

Active and Passive
There are two schools of thought that show the impact on the audience, one school of thought is the passive audience that are effected by the Hypodermic Needle theory (Theodore Adorno 1930) which, then there is the active school of thought that says the audience isn't affected.

The Passive school of thought is based around the Hypodermic Needle theory( Theodore Adorno 1930) which says that the general population isn't able to filter the content provided to use through the media. The Active train of thought is that the public isn't effected by what is on the media.

Die Hard fits into the Active school of thought. I think this because even though the film has a lot of violence, it is set in a way that can only be seen as heroic and therefore isn't very influential. However the violence in this film is excessive and scenes like where John hangs Karl could disturb the audience and therefore it could cause the audience to become desensitised.
 Die Hard doesn't have much sexual content in it but the content that is in the film is right at the beginning. Die Hard's main protagonist could be seen as a role model because of his bravery in the face of danger.

Representation
The representation of the film is how the media present something to the audience. There is many ways Die Hard is portrayed. One way in which the film is presented, is through character stereotypes. The main stereotype presented throughout the film is the typical action hero stereotype, this is the protagonist John McClane that has to save the day and is often portrayed by a top A list actor like Bruce Willis, this stereotype is an example of Erp and Katz, 1999 equation of masculinity with pathological control violence. Another stereotype is the damsel in distress, this is typically a women that needs to be rescued, in this case it is Bonnie Bedelia who plays Holly Gennaro McClane, this could be an example of Mulvey (1975) theory of women being objectified.

Legal and ethical
Legal issues are always around in the film industry and the usual two issues are copyright infringement and illegal downloading. The songs in Die Hard are copyrighted Christmas songs for example Christmas in Hollis by RUN-DMC, Let it snow by Dean Martin and Skeletons by Stevie wonder.

Ethical issues are not a main problem with die hard but they are still a problem. One ethical problem is the fact that Die Hard has an awful lot of explicit language in it. Another ethical issue could be that the film may be offensive to the Christian faiths idea of Christmas being time for peace and Die Hard presents this audience with extensive violence. Nothing in the film has been censored.

regulatory Bodies
The BBFC are the British Board of Film Classification. The BBFC rate a films age classification, this means they determine what age limitations are put on a film in Britain. Die Hard is a 15 rated film so the minimum age allowed to watch the film is 15. The original film release for Die Hard was rated 18 but then got re-classified to 15 in 2008. In the US Die hard is rated R which means that you have to been at least 17 years old to watch it. It sticks within the guidelines because it contains: Strong violence, language, nudity and hard drug use.

The ASA are the Advertising Standard Authority.  The cap code is responsible for writing and maintaining the UK advertising codes and providing advice on the codes. This means they regulate all advertising including the posters Die Hard used to advertise. There are 4 main codes for advertising poster the first is Misleading Advertising , this mean is the code that regulates any sort of misleading language that is used in advertising, the second is Harm & Offence, this is the code that regulates any use of offensive or harmful items, the third is Children, this code regulates the rules about including children in adverts and the fourth is Privacy which regulates the use of depicting members of the public and implying endorsement.  The poster sticks within these four ASA cap codes because they don't mislead the general public in anyway, they don't use guns in a threatening manner. rule three and four don't apply because there isn't any children or members of the public included in the films poster.

Starter task 5 Representation

Representation, is the portrayl of something. It could be a brand, person, communities ( age, gender, lifestyle, class, ethnicity, religion).

Active and passive

Issues about violence?
Desensitised
Issues about sexual content?

Issues about representation?

Positive role models?.
negative impact of film/ video games/ music.

Hypodermic syringe- 1930s rise of radio, Theodore Adorno believed that the radio had a negative impact on the mass population.
Other school of thought- we are able to filter and adapt to content in media (Gauntlett) Have uses and gratifications theory-people use media for their own purpose. 


Representation

Ideology-belief system
All representations are mediated (hall 1980)

A stereotype is an over simplified generalisation.
Use of stereotypes, not all stereotype's are negative. Countertype opposite of a stereotype.

Representation of women- are they objectified (Mulvey 1975). Representation of men (Erp and katz,1999)- equation of pathlogical control and violence.

Representation of gay people (Butler 1993)- are they stereotypical.

Ethnicity

Alvarado (1987)- ethnicity 'exotic' dangerous, humourous, pitied'

Legal and Ethical

Legal- copyright infringement- main worry in film industry illegal downloading

Ethical-offensive material- Sensationalism- Censorship - has the film been censored

Regulatory Bodies
The BBFC-who are they- what are rated- did the range get changed- Different in US- How does is keep to the guidelines-

ASA- who are they- cap code-

LO2 Task 3 Audience for Die Hard

Hi, It's me Ben again and I'm back with Ball Point Industries. Today I will be talking about how scenes in Die Hard relate to the demographics of the target audience and there lifestyles.

Imaginary entity
 When making a media product John Hartley (1987) and Ien Ang (1991) suggested making an imaginary entity for the viewer profile.
 Jeff, 17, lives with his parents in the city, He loves action films and his way
 of life is influenced by them. He is a fanatic of the Die Hard movie series and he
engages with the films on a regular basis. When he isn't watching actions films
he is playing video games such as Call of Duty. He also enjoys talking to his friends about the films and video games. He often visits the cinema so that he can indulge himself in watching
more action films.
He is strong willed, intelligent and enjoys his individuality. He follows trends and doesn't enjoy being told what he can and cant do.

Age
 Die hard is Teen Rated which means its from years 15+in the BBFC guidelines, the BBFC are the British Board of Film Classification and they classify films into age guidelines, due to these guidelines a 15+ film is allowed to include strong violence, frequent use of strong language, portrayls of sexual activity, strong verbal references to sex, sexual nudity, brief scenes of sexual violence or brief references to sexual violence, discriminatory language or behavior and drug taking. As the film is rated for people aged 15+, this generally means that the people watching the film are likley to be ages 15- 30 because 15 is when people are allowed to start watching and 30 is the age when adults become bored with action films. It is more likely that the younger people within these age brackets will watch the film because young people are stereotypically more into action films than adults are. The younger audience for this film (15-20) may watch the film with friends or by themselves, the older ages (20-30) will watch the film with there families or partners. Another reason why these ages are the most likely ages for the audience is because a lot of the scenes throughout the film contain lots of action and explicit language, for example the fight between the protagonist John and antagonist Karl is pure action and has lots of explicit language thrown around during the scenes , another example is when the FBI agents are looking to shoot John on the rooftop .

Gender
The genders for this film are 80% male to 20% female. Die hard has a mainly male audience this is because all aspects of the film denote to the male gender this is partly because of ideal self (Carl Rodgers 1980) this means that males will see the main character as someone they want to be more like.  For example males would enjoys the action scene where Bruce Willis jumps off the ledge of an exploding rooftop with only a fire hose attached to him (1:56:26) or when Bruce Willis has a gun fight with the terrorists. Females stereotypically don't enjoy action films as it is shown that women more than often like to watch Romantic Comedies but it is still likely they will still watch this film, but more likely with their families or partners and in some cases because they see the actor who plays the main character as an ideal partner (Carl Rodgers 1980).  The reason for the audience being split up this way could be explained by Rick Altman's theory (1999) that said that each genre presents us with different pleasures.

Lifestyle
The NRS is the National Readership Survey, they show the stats for the audience of a lot of films.  The lifestyle for the target audience is that they are most likely urban ventures which means they are young people who live in the city and they watch the film for escapism which mean they watch the film to escape reality and relax. This we know because the majority of the income made on release day for the film was from the big cinema's in the city.  This idea of escapism was formed by McQual (1972) and is formed from many parts of the film for example the part where john is talking to the police outside through a radio or when the two main characters drive off at the end of the film. These lifestyles go along with mainly students and young adults that have stressful jobs or find the city stressful.

Spending Power
They have a disposable income this means they have any of A, B, C1 spending power, this is in the NRS. These are typical of 15-50 year olds because the younger people will have a lower amount of disposable income and older people will have a higher amount of disposable income, this is important because we know that these ages will have some disposable income to spend on buying the film. This is all on the National Readership survey. However this film could be aimed at all spending types as it is dependent on the audiences different personalities.

Thankyou for listening.

LO1 Task 2 Analysis of Die Hard

The film I have been looking at is Die Hard. Die Hard is a action film that was made for people to watch on Christmas eve. Die Hard is one of the most renowned films in the action genre.

The purpose for Die Hard is to entertain the audience, we know this because throughout the film the character uses comedy to evoke laughter from the audience.

The main genre for Die Hard is action, I know this because the film is filmed with lots of action (Guns, Violence, Explosions). The sub genre for this film is comedy, this I know because the main character uses comedy to lighten the mood of the film.

The form of this film is that it is a feature film, this film was distributed by 20th Century Fox and shown in cinema across the globe. It made $140.7 million in box office from cinemas.

The style for this film is that it is made to represent venerability to terror attacks in America, it is also supposed to show motive behind terror attacks. The films plot and the idea of an attack of terrorism on Christmas eve, shows to people that anything could happen at anytime.

The story for Die Hard. Die hard is about a man called John McCLane that go’s to see his wife Holly McCLane at her companies Christmas party. During that Christmas party terrorists arrive lead by Hans Gruber, they go on to lock-down the building and take the businesses employees hostage. This presents an enigma. They plan to take $640  million in bearer bonds from the company safe, when John McCLane (the only person at the party not taken hostage) takes the law into his own hands and hatches a plan to rescue the hostages. This is an example of binary opposition( Claude Levi-Strauss 1958) where John McCLane is the protagonist.  He then go’s on to kill most of the terrorist group but is unable to stop them from blowing the roof off of the building and killing two FBI agents, It is at this time when John finds Hans and kills him to stop the attack. He rescues most of the hostages and lives on with his wife.

The storyline for this film is a prime example for Tzvetan Todorovs narrative structure theory that there are five steps to a films narrative. Firstly there is Equilibrium, this is where everything is calm and everyone is happy, when John go's to the Christmas party (11:21). Then there is a disruption, this is an event that disrupts the equilibrium, when the terrorists arrive and lock the building down (22:58). Thirdly is a realism that the disruption has happened When John hatches a plan to rescue the hostages . Then there is an attempt to repair the damage of the disruption, John starts killing the terrorists. Finally there is a happy ending where the equilibrium is restored, John saves the hostages by killing Hans(2:01:57). There is also a lot of action codes throughout this film, an example of one is when John reaches for his gun , we know then that there is going to be a shoot out between two parties.

Content
 I will now talk about the mise-en-scene of Die Hard, location, characters, gestures, props, lighting and colouring.

 The main location for this film is the Nakatomi tower, a 50 floor plaza tower. A lot of the scenes that take place with in this building are iconic of the action genre.

 The main characters in this film are John McCLane (portrayed by Bruce Willis) the most important character, he is the hero and protagonist of the film. Then there is Hans Gruber (played by Alan Rickman), he is the leader of the terrorist group and the main antagonist of the film. Sgt Al Powell (Reginald Vel Johnson), the police sergeant in charge and helping John throughout the film. Holly McCLane (Bonnie Bedelia), Johns wife and a protagonist. Karl (Alexandra Gundonov), a terrorist and antagonist.

There are a lot of gestures within the film. An example of a acting gesture would be the fight scene with John McCLane and Karl, where Karl fights John for revenge and John defeats him (1:52:11). Another example of an acting gesture is when John leaps from the exploding rooftop with only a fire hose tied around him(1:56:26). The costumes mostly consist of suits and evening dresses for the business employees, and all black clothes for the terrorists however the main hero John McCLane wears only a vest, some trousers and a gun strapped around him (this is typical stereotype of a action hero)  and the main villain Hans wears a business suit ( this is another typical stereotype for villains).

 The props in this film mostly consist of guns, explosives, alcohol, and bags. An example of props only used once would be a microphone or a fire-hose. These props are used to create a dramatic effects throughout the film.

 The lighting in this film is mostly low key, this denotes to it being night time and the building having the power cut out, the connotation of this is that the lighting represents the dark nature of the film and when there is explosions the contrast in light makes the scenes memorable and iconic. The colours in this film are mostly neutral or primary colours ( reds, blues, greens) but colours such as yellow and orange make a lot of entrances with explosions.

Meaning
 I will now talk about the meaning of different aspects of the film

 This film was filmed inside of the Nakatomi tower building, this denotes to the building being very large. When the rooftop of the Nakatomi tower is blown up (1:56:35) it symbolises how unimportant the building is in the scale of life or death.  This makes the audience react with anticipation, this is exactly what the producer wanted for his preferred meaning.

 Both the main villain Hans Gruber and main hero John McCLane act in a way that is exactly what you would expect for an action stereotype, very bold and straight to the point, this denotes to the film following in the action genre, the connotation of this is that its genre is very specific to its needs when it comes down to the acting.

 The costumes of the business employees denote to them having a party but it connotes to the employees getting surprised and not getting chance to do anything. The costumes for the terrorists denote to the fact they don't want to be seen within the darkness but the connotation of this is that they came prepared and that black clothes are stereotypically seen as clothes a bad villain would wear. John McCLane's costume denotes urgency but connotes to him being an action hero so he only needs bare minimum to succeed. Hans Gruber's costume  denotes to him blending in with the business people, but the connotation of this is that he may see himself as more of a businessmen that a terrorist.

 The characters use guns and explosives the most. This denotes to the characters being inpatient and non merciful, but the connotation of this is that they are willing to go to extremes to live or get what they want.

 The film is mostly lit up by the explosions that happen a lot of the time. This denotes to the explosions being bright, the connotation of this is that the explosion is illuminating of the characters personalities. This is supposed to make the audience react in suspense because the audience aren't expecting them to happen. This is what the producer wanted the audience to react like,  so it is exactly the meant reaction for scene.

Production Process
I will now talk about the production process of the film and when the decisions were made for the locations, costumes and lighting.

 The mise-en-scene for the location of this film was most likely considered during the pre-production of the scene, this is because the team needs to understand what connotations they are conveying to the audience before they start recording. We know this because the film has several strong meanings to it and the producers would have wanted to get them exactly correct. This helps give the audience a more in depth understanding of the film.

The mise-en-scene for the costumes was decided during the production because the costumes are the same throughout the whole film and doesn't require much before hand planning. We know this because we see the characters wearing the same clothes in the scenes before for example we see John wearing the same vest and trousers for the whole film.

Lighting must have been decided during the post production of the film because it would have been hard to estimate what kind of light they would get from the explosion effects. This I know because the lighting from the explosion seems to too look exact for the explosions . This is important to the viewers understanding because without the lighting the viewer wouldn't count the film as realistic or enjoyable. The colour filters are to added post-production this is so that the editors are able to re-correct the colours that are off and add colours to the scenes to add atmosphere. I know this because the camera used to film isn't likely to get the right colour tones that are needed. The colours in a film sequence are very important to the understanding of the audience because the audience needs to see the realistic side of the film and if the colours are wrong then it may lower the production value of the film.

Camera Work

In this film there is a variety of camera angles.  An example of one is the tilt shot that shows John McLane jumping off the building from below. This camera angle denotes to the character being above as-if he's falling towards the audience. The idea that he is above the watcher connotes to him being more powerful or  more important than the audience. Another angle is the high angle that shows the police car from above as if the viewers are looking down at it this denotes to the police being down below the characters but it connotes that the law is less of a problem that John McLane because it is smaller in the scene. Die Hard also has a lot of shot movement, this is due to it being and action film in which the main character is always on the move. One example of shot movement is the whip pan that is used when john is running through the offices and Karl is shooting at him, this shot movement is a great way to show action scenes because it evokes surprise from the audience. Another example of shot movement is the tracking shot, this happens when the camera follows the helicopter that is flying in-between the skyscrapers.

Editing

There is a lot of editing in this film. This is so that the film can have a realistic effect without endangering the actors of the stunt crew. An example of one editing technique, is in the scene where John Jumps from the rooftop it is in slow motion, this technique is designed to slow the scene down, it  denotes to the scene being slowed so it lasts longer, the connotation of this is that the slow motion makes it seem as if we are the character and builds suspense. Another editing technique is the special effects that are edited into the film at various points. An example of this is when John throw's a explosive down the elevator shaft and we see a huge wall of fire coming up the shaft into John, the editors used this special effect explosion over a real one because there is no health and safety issues with adding special effects and it wouldn't endanger the actors life. The denotation of this is that it adds explosions to the film without any real destruction , the connotation of this is that it adds action to the film so that it keeps with the action film stereotype , these aspects of the film are very important so that it adds verisimilitude to the film.

Sound

 The sound in this film mostly consists of sound effects and music, these sounds are used to add realism to the diegesis. Some of the most used sound effects used in Die Hard are effects such as gun shots sounds and explosions. These effects are used to create realism and atmosphere within the film. There is also a lot of non-diegetic music played within the film, this is to create the connection between the real world and the digital world. An example of the non-diegetic sounds is the music that plays through Johns gun fights. This film also contains a great deal of diegetic sounds, this means that the sounds are clearly coming from within the narrative. For example the gun shot sounds that are clearly coming from the film, another example of diegetic sound in this film is the dialogue. These are used to connect timelines within scenes this helps the audience get an understanding of the story and when its set.

LO1 Task 1 Ownership of 20th Century Fox

Hi, my names Ben and welcome to Ballpoint Industries. Today I will be talking about ownership.

The three main terms for ownership are Conglomerates, Independent companies and Cross media ownership.

  What are conglomerates you say? Well Conglomerates are big companies like News Corp, that are able to branch out to different small companies, these are called subsidiaries, it is basically a huge chocolate orange. Some of these companies are infact owned by even bigger companies, these are called Parent Companies, For example 20th Century Fox is owned by 21st Century Fox, which makes 21st Century Fox the parent company.

Another key term is "Cross Media Ownership", this is when a company however big in size, reaches out to different forms of media and creates a network of different forms of media. An example for this is the BBC, because the BBC do television programs, Radio, internet sites and films.

   Independent companies are companies that work by themselves, they are not owned by another company but can in some cases expand out to different types of media, an example of a independent company is Warp Films. These independent Companies may not be owned by another company but they are allowed to expand in size and become Conglomerates and Cross Media Ownerships.


 The company I have been researching is 20th Century Fox. 21st Century Fox is the owner of 20th Century Fox. 20th Century Fox are a subsidiary of News corporation because they are owned by 21st Century Fox which are in turn owned by News Corp which makes News Corp a conglomerate. 20th Century Fox are a Cross Media Ownership because they make films and television. Sadly they're not an independent company because they have a parent company and are funded by many different companies. 20th Century Fox haven't worked with too many other companies because they already have all the services they need already.

   I will now talk about the operating structure of 20th century fox.

   20th century fox runs on vertical integration which means that they are able to Produce their content, distribute this content and then sell that content to consumers for consumption without paying separate charges. this is because they own companies (their subsidiaries) that can do all three of these for them.  This is ideal for a big company like 20th Century Fox because smaller independent companies like Warp Films will have to use horizontal integration, which means they will have to ask other companies to advertise, distribute and sell their products for them. 20th century fox produce their products in stages, the first stage is pre-production. This is the stage that includes all of the preparation like, script writing, finance, story boarding, choreographing, equipment preparation, location scouting, research and casting. Then their is the second stage, production. This is the actual creation of the product, it includes a camera crew, a sound crew, a catering team, a set designer, wirework, makeup, chrome-key, health & safety, pyrotechnics, stunt doubles and of course the producer and director. Then there is the third and final stage the post production which includes interviews, marketing, distribution, audio editors, special effects and the most important, editing.

Production

 20th century fox make two types of media, film and television. But they mostly specialise in films. There most well known films are Avatar, and the star wars films. Their main audience is anyone of any age, gender and ethnicity, but they seem to cater for film enthusiasts and families the most.

 This is the marketing position for 20th Century Fox

We know that they are a successful company because they are a conglomerate, they would not have been able to become a conglomerate unless they were successful at what they do. They operate different to most companies in the same industry because they work in many types of media which means they have cross media ownership which is key to dominating the media industry. Where as most rival companies only work in one sector, e.g. Universal Studios work in just films. 20th Century Fox are international this is so they are able to market their films all over the world.

The competitors

The main competitors that threaten 20th Century Fox are, Universal Studios, Warner Brothers, Dream Works, Disney and Paramount. All of these companies are considered competitors because they make the same products as 20th Century Fox (film, television). 20th Century Fox stands out from these other companies because they are a conglomerate company where as most of its competitors are independent, this means 20th Century Fox uses vertical integration instead of horizontal integration which is what its competitors use.

advertising distribution recap

I need to just do the correction on the script I wrote for vlog 4 out.
I missed out my name when i was recording so i am going to record that and add it in and then it will be finished