Representation, is the portrayl of something. It could be a brand, person, communities ( age, gender, lifestyle, class, ethnicity, religion).
Active and passive
Issues about violence?
Desensitised
Issues about sexual content?
Issues about representation?
Positive role models?.
negative impact of film/ video games/ music.
Hypodermic syringe- 1930s rise of radio, Theodore Adorno believed that the radio had a negative impact on the mass population.
Other school of thought- we are able to filter and adapt to content in media (Gauntlett) Have uses and gratifications theory-people use media for their own purpose.
Representation
Ideology-belief system
All representations are mediated (hall 1980)
A stereotype is an over simplified generalisation.
Use of stereotypes, not all stereotype's are negative. Countertype opposite of a stereotype.
Representation of women- are they objectified (Mulvey 1975). Representation of men (Erp and katz,1999)- equation of pathlogical control and violence.
Representation of gay people (Butler 1993)- are they stereotypical.
Ethnicity
Alvarado (1987)- ethnicity 'exotic' dangerous, humourous, pitied'
Legal and Ethical
Legal- copyright infringement- main worry in film industry illegal downloading
Ethical-offensive material- Sensationalism- Censorship - has the film been censored
Regulatory Bodies
The BBFC-who are they- what are rated- did the range get changed- Different in US- How does is keep to the guidelines-
ASA- who are they- cap code-
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