Task 4 Script

Hi its Ben, from Ballpoint Industries, remember me? today I'm going to talk about distribution.

Distribution
Distribution how we can access the film. Die Hard is distributed to the consumer in many ways. The main way it is distributed was in the cinema and this way made £94 million, but the film would have only been able to be distributed on cinema screen when it first came out in 1988 so this isn't a likely way for the film to be distributed to the audience now. Internet is another main way of distribution for the film, it is distributed on both legal and illegal streaming sites such as Netflix, Amazon Prime, PutLocker and GorrilaVid. It is also distributed over sites that are selling the Digital online copy for example Amazon, SkyMovies. One of the smaller ways it is distributed is through a physical copy of the DVD at a local film store for example Blockbuster, HMV. Another way Die Hard is distributed is through illegal download sites, such as Piratebay or Kickass Torrentz. The final way it is distributed is on Television during certain times of the year, this is increased by Smart TV, because this way people are able to watch there favourite films whenever they please.  This film has Technical Convergence because it has been put onto many different devices for example, laptop, mobile and tablet.

Promotion
 Promotion is the advertisement or marketing used to sell a product. Die Hard is promoted in only a few different ways now because the film is so old. We are in the age of the prosumer so there are still quite a few ways to advertise One of these ways is through social media, this is an effective way because most people tend to listen to peers when being recommended a film. Another way it is promoted is through teaser trailers this is an useful way of promoting because when the audience are searching through film trailers on youtube and the happen upon Die Hards teaser trailer they are likely to watch it and then go on to watch the film so that they can find out what happens in it. Another way Die Hard is promoted is in film critic magazine's such as Issue 215 May 2007 Empire magazine, this is done so that the audience can see a professional opinion on the film before watching it, also the film is posted in many of Empire's online webpages talking about Die Hard being the best festive film. Another way in which Die Hard is promoted is through merchandise for example when the film first came out there was a big demand for action figures of the protagonist and antagonist. The film poster for Die Hard way another main way of advertising the film.   Most of these ways are old analogue ways, this is because as the film is old and there isn't a lot of digital age advertising that can be done for it. Star Persona (Richard Dyer 1975) helps promote the film too but in a different way to the other methods I talked about previously, this method works because people who like the actor Bruce Willis will see he plays the role as main protagonist and want to watch the film.

Thank you for listening

Distribution

1) How the product reaches the audience
2) How it is advertised and promotion

Internet streaming, e.g. Netflix, YouTube, on demand
Cinema-analogue , digital, Imax
Physical DVD/Blu-Ray, traditional
TV,
internet downloads, e.g. pirate bay

analogue-old media
digital-new media

Technological Convergence is when technologies come together and this provides new services for the audience (Smartphone- Computer, web)

advertising and promotion means marketing the film to create maximum awareness

marketing strategies
promotional events e.g Paddington bear event, james bond event
Talk shows
Critics
billboards, digital billboards
magazines/newspapers e.g. empire,
transport posters
teaser trailers
website banners
press interviews, actors,
merchandising
social media

We are in the age of the prosumer.

Starter Task

Convergence-  The combination of two things to make one thing. Institutional Convergence.

Vlog 3 Feedback sheet

Reader Profile for Die Hard

Moodboard for the Die Hard Audience

Theory

Carl Rodgers 1980

Ideal Self- want to be like

Ideal Partner- Want to be with

Richard Dyer 1975

Star Persona - What a actor is known for, e.g Bruce Willis is known for being an action hero.

Starter- Peer Assessment

I do not understand the reasoning behind the santa claus. 
I can not get a good idea of age from the pictures. (Only the age icon)  

starter

Today I will be finishing my mood board, writing more onto my blogs vlog script and doing the reader profile

Script 3 Target Audience

 Hi, It's me Ben again and I'm back with Ball Point Industries. Today I will be talking about how scenes in Die Hard relate to the demographics of the target audience and there lifestyles.

Imaginary entity
 When making a media product John Hartley (1987) and Ien Ang (1991) suggested making an imaginary entity for the viewer profile.
 Jeff, 17, lives with his parents in the city, He loves action films and his way
 of life is influenced by them. He is a fanatic of the Die Hard movie series and he
engages with the films on a regular basis. When he isn't watching actions films
he is playing video games such as Call of Duty. He also enjoys talking to his friends about the films and video games. He often visits the cinema so that he can indulge himself in watching
more action films.
He is strong willed, intelligent and enjoys his individuality. He follows trends and doesn't enjoy being told what he can and cant do.

Age
 Die hard is Teen Rated which means its from years 15+in the BBFC guidelines, the BBFC are the British Board of Film Classification and they classify films into age guidelines, due to these guidelines a 15+ film is allowed to include strong violence, frequent use of strong language, portrayls of sexual activity, strong verbal references to sex, sexual nudity, brief scenes of sexual violence or brief references to sexual violence, discriminatory language or behavior and drug taking. As the film is rated for people aged 15+, this generally means that the people watching the film are likley to be ages 15- 30 because 15 is when people are allowed to start watching and 30 is the age when adults become bored with action films. It is more likely that the younger people within these age brackets will watch the film because young people are stereotypically more into action films than adults are. The younger audience for this film (15-20) may watch the film with friends or by themselves, the older ages (20-30) will watch the film with there families or partners. Another reason why these ages are the most likely ages for the audience is because a lot of the scenes throughout the film contain lots of action and explicit language, for example the fight between the protagonist John and antagonist Karl is pure action and has lots of explicit language thrown around during the scenes (...), another example is when the FBI agents are looking to shoot John on the rooftop(...) .

Gender
The genders for this film are 80% male to 20% female. Die hard has a mainly male audience this is because all aspects of the film denote to the male gender this is partly because of ideal self (Carl Rodgers 1980) this means that males will see the main character as someone they want to be more like.  For example males would enjoys the action scene where
Bruce Willis jumps off the ledge of an exploding rooftop with only a fire hose attached to him (1:56:26) or when Bruce Willis has a gun fight with the terrorists (...) . Females stereotypically don't enjoy action films as it is shown that women more than often like to watch Romantic Comedies but it is still likely they will still watch this film, but more likely with their families or partners and in some cases because they see the actor who plays the main character as an ideal partner (Carl Rodgers 1980).  The reason for the audience a being split up this way could be explained by Rick Altman's theory (1999) that said that each genre presents us with different pleasures.

Lifestyle
The NRS is the National Readership Survey, they show all the stats for the audience of a lot of films.  The lifestyle for the target audience is that they are most likely urban ventures which means they are young people who live in the city and they watch the film for escapism which mean they watch the film to escape reality and relax. This we know because the majority of the income made on release day for the film was from the big cinema's in the city.  This idea of escapism was formed by McQual (1972) and is formed from many parts of the film for example e the part where john is talking to the police outside through a radio (...) or when the two main characters drive off at the end of the film(...). These lifestyles go along with mainly students and young adults that have stressful jobs or find the city stressful.

Spending Power
They have a disposable income this means they have any of A, B, C1 spending power, this is in the NRS. These are typical of 15-50 year olds because the younger people will have a lower amount of disposable income and older people will have a higher amount of disposable income, this is important because we know that these ages will have some disposable income to spend on buying the film. This is all on the National Readership survey. However this film could be aimed at all spending types as it is dependent on the audiences different personalities.

Thankyou for listening.

Round up

In this lesson I have done some work sheets and done some work on my moodboard to ensure I have made progress because I will need to use these when writing a script.

I now need to write my script
Genre
Age
Spending Power
Lifestyle
Reader profile

NRS Task 3

NRS Stands for National readership survey
lifestyle is the life a person lives, background, leisure
spending power is social classes and how much disposable income a person has

Starter

demo
graph
graphic
map
me
rap
hide
hog
more
cog
ham
car
crag
gem
emo
Rome
come
dome
gimp
dog
rad
cad

op
load
imagined
macho
med
chic
mop
aphid

Audience theory

There are a number of theories( academic ideas) about why audiences consume media products. John Hartley (1987) and Ien Ang (1991) suggested that producers create invisible fictions or imaginary entities before creating a media product. This is the place you start when creating profiles and the images that you will use in it.

Starter

Demofraphic- audience. Categorize by age, gender, disposable income, lifestyle, location, education, ethnicity, accessibility.

Starter self-assessment

What I need to do to finish off the second blog for friday
- I need to use audition to edit out errors and stutters in recording 
- I also need to then place to outcome of the audition editing into premier so that i can put visual on the vlog.

Peer feedback

Peer Assessor: Aadil Hassan

 

P2 Learners choose one media product that is produced by the institution they have investigated, and analyse its:

a) Purpose

b) Genre

c) Form

d) Style

e) Content

f) Meaning

g) Production process

All the correct terms that are needed to be used have been

Very well structured

Good detail and description

M1 Learners use correct media terminology in their analysis. They demonstrate a good understanding of the conventions of the media product’s genre, and their understanding is supported by examples within the chosen media product

 Yes correct terminology has been used throughout the blog with correct references when needed and time coding.

 

 

D1 Learners’ analysis shows a thorough understanding of the relationship between purpose, form, content and meaning within the intentions of the chosen media product

 

This writing is making its way past D1 because it has many detailed descriptions with key terminology more could be added about editing and sound to get d2 very well done and structured.

 

I think I need to add more to my editing and sound

 

 

 

Three pieces of theory

1.tzvetan todorov
2.enigma
3.action code

Task 1 Vlog 2 feedback sheet

Unit 1 Task 2 Peer Feedback

The positives of this script are that it appears to use lists of terminology, apart from Iconography. An improvement is that you need to write about camera angles and editing.

Unit 1 vlog 2 script

The film I have been looking at is Die Hard. Die Hard is a action film that was made for people to watch on Christmas eve. Die Hard is one of the most renowned films in the action genre.

The purpose for Die Hard is to entertain the audience, we know this because throughout the film the character uses comedy to evoke laughter from the audience.

The main genre for Die Hard is action, I know this because the film is filmed with lots of action (Guns, Violence, Explosions). The sub genre for this film is comedy, this I know because the main character uses comedy to lighten the mood of the film.

The form of this film is that it is a feature film, this film was distributed by 20th Century Fox and shown in cinema across the globe. It made $140.7 million in box office from cinemas.

The style for this film is that it is made to represent venerability to terror attacks in America, it is also supposed to show motive behind terror attacks. The films plot and the idea of an attack of terrorism on Christmas eve, shows to people that anything could happen at anytime.

The story for Die Hard. Die hard is about a man called John McLane that go’s to see his wife Holly McLane at her companies Christmas party. During that Christmas party terrorists arrive lead by Hans Gruber, they go on to lock-down the building and take the businesses employees hostage. This presents an enigma. They plan to take $640  million in bearer bonds from the company safe, when John McLane (the only person at the party not taken hostage) takes the law into his own hands and hatches a plan to rescue the hostages This is an example of binary opposition( Claude Levi-Strauss 1958) where John McLane is the protagonist . He then go’s on to kill most of the terrorist group but is unable to stop them from blowing the roof off of the building and killing two FBI agents, It is at this time when John finds Hans and kills him to stop the attack. He rescues most of the hostages and lives on with his wife.

The storyline for this film is a prime example for Tzvetan Todorovs narrative structure theory that there are five steps to a films narrative. Firstly there is Equilibrium, this is where everything is calm and everyone is happy, when John go's to the Christmas party (11:21). Then there is a disruption, this is an event that disrupts the equilibrium, when the terrorists arrive and lock the building down (22:58). Thirdly is a realism that the disruption has happened When John hatches a plan to rescue the hostages . Then there is an attempt to repair the damage of the disruption, John starts killing the terrorists. Finally there is a happy ending where the equilibrium is restored, John saves the hostages by killing Hans(2:01:57). There is also a lot of action codes throughout this film, an example of one is when John reaches for his gun , we know then that there is going to be a shoot out between two parties.

Content
 I will now talk about the mise-en-scene of Die Hard, location, characters, gestures, props, lighting and colouring.

 The main location for this film is the Nakatomi tower, a 50 floor plaza tower. A lot of the scenes that take place with in this building are iconic of the action genre.

 The main characters in this film are John McLane (portrayed by Bruce Willis) the most important character, he is the hero and protagonist of the film. Then there is Hans Gruber (played by Alan Rickman), he is the leader of the terrorist group and the main antagonist of the film. Sgt Al Powell (Reginald Vel Johnson), the police sergeant in charge and helping John throughout the film. Holly McLane (Bonnie Bedelia), Johns wife and a protagonist. Karl (Alexandra Gundonov), a terrorist and antagonist.

There are a lot of gestures within the film. An example of a acting gesture would the fight scene with John McLane and Karl, where Karl fights John for revenge and John defeats him (1:52:11). Another example of an acting gesture is when John leaps from the exploding rooftop with only a fire hose tied around him(1:56:26). The costumes mostly consist of suits and evening dresses for the business employees, and all black clothes for the terrorists however the main hero John McLane wears only a vest, some trousers and a gun strapped around him (this is typical stereotype of a action hero)  and the main villain Hans wears a business suit ( this is another typical stereotype for villains).

 The props in this film mostly consist of guns, explosives, alcohol, and bags. An example of props only used once would be a microphone or a fire-hose. These props are used to create a dramatic effects throughout the film.

 The lighting in this film is mostly low key, this denotes to it being night time and the building having the power cut out, the connotation of this is that the lighting represents the dark nature of the film and when there is explosions the contrast in light makes the scenes memorable and iconic. The colours in this film are mostly neutral or primary colours ( reds, blues, greens) but colours such as yellow and orange make a lot of entrances with explosions.

Meaning
 I will now talk about the meaning of different aspects of the film

 This film was filmed inside of the Nakatomi tower building, this denotes to the building being very large. When the rooftop of the Nakatomi tower is blown up (1:56:35) it symbolises how unimportant the building is in the scale of life or death.  This makes the audience react with anticipation, this is exactly what the producer wanted for his preferred meaning.

 Both the main villain Hans Gruber and main hero John McLane act in a way that is exactly what you would expect for an action stereotype, very bold and straight to the point, this denotes to the film following in the action genre, the connotation of this is that its genre is very specific to its needs when it comes down to the acting.

 The costumes of the business employees denote to them having a party but it connotes to the employees getting surprised and not getting chance to do anything. The costumes for the terrorists denote to the fact they don't want to be seen within the darkness but the connotation of this is that they came prepared and that black clothes are stereotypically seen as clothes a bad villain would wear. John McLane's costume denotes urgency but connotes to him being an action hero so he only needs bare minimum to succeed. Hans Gruber's costume  denotes to him blending in with the business people, but the connotation of this is that he may see himself as more of a businessmen that a terrorist.

 The characters use guns and explosives the most. This denotes to the characters being inpatient and non merciful, but the connotation of this is that they are willing to go to extremes to live or get what they want.

 The film is mostly lit up by the explosions that happen a lot of the time. This denotes to the explosions being bright, the connotation of this is that the explosion is illuminating of the characters personalities. This is supposed to make the audience react in suspense because the audience aren't expecting them to happen. This is what the producer wanted the audience to react like,  so it is exactly the meant reaction for scene.

Production Process
I will now talk about the production process of the film and when the decisions were made for the locations, costumes and lighting.

 The mise-en-scene for the location of this film was most likely considered during the pre-production of the scene, this is because the team needs to understand what connotations they are conveying to the audience before they start recording. We know this because the film has several strong meanings to it and the producers would have wanted to get them exactly correct. This helps give the audience a more in depth understanding of the film.

The mise-en-scene for the costumes was decided during the production because the costumes are the same throughout the whole film and doesn't require much before hand planning. We know this because we see the characters wearing the same clothes in the scenes before for example we see John wearing the same vest and trousers for the whole film.

Lighting must have been decided during the post production of the film because it would have been hard to estimate what kind of light they would get from the explosion effects. This I know because the lighting from the explosion seems to too look exact for the explosions . This is important to the viewers understanding because without the lighting the viewer wouldn't count the film as realistic or enjoyable. The colour filters are to added post-production this is so that the editors are able to re-correct the colours that are off and add colours to the scenes to add atmosphere. I know this because the camera used to film isn't likely to get the right colour tones that are needed. The colours in a film sequence are very important to the understanding of the audience because the audience needs to see the realistic side of the film and if the colours are wrong then it may lower the production value of the film.

Camera Work

In this film there is a variety of camera angles.  An example of one is the tilt shot that shows John McLane jumping off the building from below. This camera angle denotes to the character being above as-if he's falling towards the audience. The idea that he is above the watcher connotes to him being more powerful or  more important than the audience. Another angle is the high angle that shows the police car from above as if the viewers are looking down at it this denotes to the police being down below the characters but it connotes that the law is less of a problem that John McLane because it is smaller in the scene. Die Hard also has a lot of shot movement, this is due to it being and action film in which the main character is always on the move. One example of shot movement is the whip pan that is used when john is running through the offices and Karl is shooting at him, this shot movement is a great way to show action scenes because it evokes surprise from the audience. Another example of shot movement is the tracking shot, this happens when the camera follows the helicopter that is flying in-between the skyscrapers.

Editing

There is a lot of editing in this film. This is so that the film can have a realistic effect without endangering the actors of the stunt crew. An example of one editing technique, is in the scene where John Jumps from the rooftop it is in slow motion, this technique is designed to slow the scene down, it  denotes to the scene being slowed so it lasts longer, the connotation of this is that the slow motion makes it seem as if we are the character and builds suspense. Another editing technique is the special effects that are edited into the film at various points. An example of this is when John throw's a explosive down the elevator shaft and we see a huge wall of fire coming up the shaft into John, the editors used this special effect explosion over a real one because there is no health and safety issues with adding special effects and it wouldn't endanger the actors life. The denotation of this is that it adds explosions to the film without any real destruction , the connotation of this is that it adds action to the film so that it keeps with the action film stereotype , these aspects of the film are very important so that it adds verisimilitude to the film.

Sound

 The sound in this film mostly consists of sound effects and music, these sounds are used to add realism to the diegesis. Some of the most used sound effects used in Die Hard are effects such as gun shots sounds and explosions. These effects are used to create realism and atmosphere within the film. There is also a lot of non-diegetic music played within the film, this is to create the connection between the real world and the digital world. An example of the non-diegetic sounds is the music that plays through Johns gun fights. This film also contains a great deal of diegetic sounds, this means that the sounds are clearly coming from within the narrative. For example the gun shot sounds that are clearly coming from the film, another example of diegetic sound in this film is the dialogue. These are used to connect timelines within scenes this helps the audience get an understanding of the story and when its set.

mise-en-scene for diehard

Die Hard contains lots of mise-en-scene.

Location- The main acting location for the film in set inside Nakotomi tower, this denotes to the building being important, the connotation of this is that the building looks like a business building making it important to many different people. The secondary acting locations are all inside of the towers different floors of the tower. this denotes to the building being tall, the connotation of this is that because its a business building it is very tall and has many floors making each individual floor a separate location.

Characters- John McLane, Hans Gruber, Karl, Holly McLane, Sgt.Al Powel

Costumes/makeup- The costumes in this film are all made to look like they are normal everyday clothes for working people (Job uniforms, Suits and dresses), these denote to everyday life, the connotation of this is that it symbolises dedication to there jobs. The main character is the only one in this film not wearing normal everyday clothes, he isn't wearing much just a vest and a pair of trousers. This denotes to the main character being different. The connotation of him being different is that it symbolises that he's on another level to everyone else.

props- guns, explosives, radios, pictures, drills, Bearer bonds, bags, helicopters, cars, computers,

Lighting and colour- the lighting is mostly low key, colours are mostly neutrals and primary colours( Blue, reds, yellows,

Round up- Use of Sound

- I learned
Non-diegetic
diegetic
diegesis

Analysis of a media product

Aims for the lesson

1. edit my video part of vlog
2. 
3.

Analysis of 20th Century Fox Film (Die hard)

The film I have chosen to do my analysis on Die Hard .

The purpose of this film is to entertain the viewer. The genre for Die Hard is action and thriller. Die hard takes the form as a feature film that is distributed in DVD, television and was featured in the cinema. Its style of this film is modern.It contains lots of action, drama and has a strong narrative throughout the film which caters for its genre. The meaning of this film is to entertain and thrill, it also keep the viewers interest. The films production budget was $28 million and was created by 20th century fox starring various actors such as Bruce Willis, Alan Rickman. The film was distributed to cinemas on July 15th 1988 and generated $140.7.

Learning Objective

I have recored my vlog. Edited it in Audition so it hasn't got any imperfections. I am now currently editing the visual part of the blog in premier.

Lesson 5 Effect and text Tutorial

This is for effects

This is for a title

Lesson 5 starter task: Adobe Premiere

What I found hard on Adobe Premiere
- I get confused with all the different mini tabs in the Adobe Premiere and where things are.
- 

What i found easy
- cutting tools
- adding text 
- moving clips around 

test recording

Premiere Training-Starter Task

-you can cut videos to size
-add music over video
-make a videos brightness change
-its used by many people in the media industry
-

images for script

mindmap on Production, 20th Century Fox

what I have learnt

-I have learnt the main terms for companies, independent, conglomerate, subsidiaries.
-I have learnt that 20th century fox is a conglomerate
-I have learnt who Rupert Murdoch is and what he owns

pre-production, production and post production

Lesson 2: Starter Task

This is the quiz sheet that i filled in during lesson two and i got 9/10. I only missed out the question on a subsidiary for 20th century fox.

Vlog script 1

Hi, my names Ben and welcome to Ballpoint Industries. Today I will be talking about ownership.

The three main terms for ownership are Conglomerates, Independent companies and Cross media ownership.

  What are conglomerates you say? Well Conglomerates are big companies like News Corp, that are able to branch out to different small companies, these are called subsidiaries, it is basically a huge chocolate orange. Some of these companies are infact owned by even bigger companies, these are called Parent Companies, For example 20th Century Fox is owned by 21st Century Fox, which makes 21st Century Fox the parent company.

Another key term is "Cross Media Ownership", this is when a company however big in size, reaches out to different forms of media and creates a network of different forms of media. An example for this is the BBC, because the BBC do television programs, Radio, internet sites and films.

   Independent companies are companies that work by themselves, they are not owned by another company but can in some cases expand out to different types of media, an example of a independent company is Warp Films. These independent Companies may not be owned by another company but they are allowed to expand in size and become Conglomerates and Cross Media Ownerships.


 The company I have been researching is 20th Century Fox. 21st Century Fox is the owner of 20th Century Fox. 20th Century Fox are a subsidiary of News corporation because they are owned by 21st Century Fox which are in turn owned by News Corp which make News Corp a conglomerate. 20th Century Fox are a Cross Media Ownership because they make films and television. Sadly they're not an independent company because they have a parent company and are funded by many different companies. 20th Century Fox haven't worked with too many other companies because they already have all the services they need already.

   I will now talk about the operating structure of 20th century fox.

   20th century fox runs on vertical integration which means that they are able to Produce their content, distribute this content and then sell that content to consumers for consumption without paying separate charges. this is because they own companies (their subsidiaries) that can do all three of these for them.  This is ideal for a big company like 20th Century Fox because smaller independent companies like Warp Films will have to use horizontal integration, which means they will have to ask other companies to advertise, distribute and sell their products for them. 20th century fox produce their products in stages, the first stage is pre-production. This is the stage that includes all of the preparation like, script writing, finance, story boarding, choreographing, equipment preparation, location scouting, research and casting. Then their is the second stage, production. This is the actual creation of the product, it includes a camera crew, a sound crew, a catering team, a set designer, wirework, makeup, chrome-key, health & safety, pyrotechnics, stunt doubles and of course the producer and director. Then there is the third and final stage the post production which includes interviews, marketing, distribution, audio editors, special effects and the most important, editing.

Production

 20th century fox make two types of media, film and television. But they mostly specialise in films. There most well known films are Avatar, and the star wars films. Their main audience is anyone of any age, gender and ethnicity, but they seem to cater for film enthusiasts and families the most.

 This is the marketing position for 20th Century Fox

We know that they are a successful company because they are a conglomerate, they would not have been able to become a conglomerate unless they were successful at what they do. They operate different to most companies in the same industry because they work in many types of media which means they have cross media ownership which is key to dominating the media industry. Where as most rival companies only work in one sector, e.g. Universal Studios work in just films. 20th Century Fox are international this is so they are able to market their films all over the world.

The competitors

The main competitors that threaten 20th Century Fox are, Universal Studios, Warner Brothers, Dream Works, Disney and Paramount. All of these companies are considered competitors because they make the same products as 20th Century Fox (film, television). 20th Century Fox stands out from these other companies because they are a conglomerate company where as most of its competitors are independent, this means 20th Century Fox uses vertical integration instead horizontal integration which is what its competitors use.

Key Terms Unit 1
Conglomerate- made up of companies, these are called subsidiaries...

Independent-  Not owned by another company, operates and makes products by itself...

Cross media ownership- When a company makes more than one type of media product by owning companies that make different media...